Assuming you have interested subscribers; the following are the key parts of an email newsletter guaranteed to bring you success.
# 1. Subject line.
Your very first point of contact. Use this to tempt the reader to open the mail.
I add the company name to every subject line to build trust over time. Readers learn that if the mail is from Sheepstealers then there will be something inside they will enjoy or find interesting.
Read the other 7 components here…
The Author: Alan O’Rourke
Alan is the creative lead and founder at Spoiltchild, an award winning digital design agency and founder of international email marketing company Toddle.com He has over 10 years of online business development, design and customer development working with clients such as Jet Blue, Virgin America, Eircom, RTE and National Galleries of Scotland. http://www.toddle.com/